- client
- SBLI of Massachusetts
- goals
- Showcase real customers
- Make buying life insurance easier and less intimidating
I teamed up with my Creative Director/Writer friend Rob Vlock to do a rebranding of SBLI—a medium size insurance company here in Boston. My focus was the visual design (excluding the original logo which we kept). The result is their Brand Guidelines. I am looking forward to seeing their new look rolled out online, in print and beyond.